Chula Vista is the second largest city in San Diego county and has a reputation for its small-town charm and family friendly atmosphere. The name Chula Vista means beautiful view. Moderately priced residences are still plentiful in Chula Vista real estate, and some of the business park developments are incorporating middle-income housing amongst the commerce. Old Chula Vista homes are smaller with detached garages. Once building crossed the 805 to the east, New Chula Vista emerged taking advantage of recently generated money with brick-lined crosswalks and decorative street lamps.

Chula Vista homes are built on mesas and have lovely views of the mountains. Some Chula Vista housing is within gated communities, others just encourage a slow-down of traffic, signifying family homes with neighborhood activity. Newer homes are also larger with up to six bedrooms and tile roofs. Eastlake and Eastlake Greens to the eastern end of Chula Vista are recent additions to the housing stock.

Chula Vista business is thriving, with close proximity to the border and a large port. Industries include aerospace, shipping, and multi-national corporations. Companies include UPS, the U.S. Post Office, Hitachi, and Gateway. Business parks are plentiful and more are in the works. Several major retail centers are also in building stages, helping to generate more employment for local residents. These companies find the area a good location from which to manage their manufacturing and distribution operations both in the United States and in Mexico. The companies are also attracted by affordable land and a strong pool of workers.

Chula Vista City schools encourage learning diversities: performing arts and science magnet programs; five charter schools emphasizing technology, dual language and extended year calendars; extended school day and enrichment programs focusing on the environment, literacy, and Olympic sports; AP studies, college entrance support programs, career preparation programs including internships, work experience and ROP Regional Occupation program. With a high population of Asians, many students take advantage of Eastlake High School’s Japanese Saturday program, designed for growing students.